SOTU QOTD: The Changing Media Landscape

President Obama will deliver his State of The Union speech tonight and the NY Times has a piece out looking at how the White House is looking to widen the audience using social media and digital tools.  In that story, they have this quote from Dan Pfeiffer, a senior advisor to the President “To not have an aggressive social media strategy in 2015 would be the equivalent of not having an aggressive TV strategy in the 1950s,”    Continue reading

10 Tips Before Your Campaign Or Organization Hits Send On That Next Email

A few notes for those campaigns and organizations clogging up ‪#‎Email‬ Inboxes with end of the month solicitations (You Know Who You Are) 1.) Stop apologizing to me, clearly you’re not sorry because you keep emailing. 2.) Stop reminding me you keep emailing, I already saw the other 20 emails you sent without your reminder. 3.) Stop failing to include an unsubscribe button. At least give me the chance of not being overridden with your constant barrage of spam. 4.) Stop spamming me, making a fundraising ask is fine but sending the same email in the same format with the same content is not.   Continue reading

20 LinkedIn Mistakes To Avoid (Infographic)

Jeff Bullas has a great blog post up with this infographic looking at LinkedIn Etiquette. While Linkedin can certainly be a powerful marketing and networking tool, it can also give people a view that is not as flattering as you may prfer.   In this Infographic, they offer twenty mistakes to avoid:   Continue reading

Video Looks At 10 Digital Trends For 2014

Check out this video infographic from 24MotionDesign looks at 10 digital trends for 2014.

Don't Assume The Consumer Understand Social Media

Imedia has a great video with Jennifer Kasper, Macy's GVP of digital media, speaking about why brands need to educate the consumer about social media and teach them the value in participating. They say your strategy may not be flawed, but your audience may be in the dark about your efforts. Just because brands and agencies live in the world of social and are extremely familiar with everything involved doesn't mean the consumer is on the same page. It's important that marketers don't forget that fact.