JRS Strategies, LLC works with our clients to find the right voice and message for every opportunity, and share it through press releases, op-eds, social media, and direct contact with traditional media sources. With numerous avenues for consumers, clients and voters to get information, a strong new media presence is essential for shaping and sharing a message. Sending out a press release or deciding to start a blog is not enough. News reporters need a hook and a personal contact they already know.

Even though many new media platforms are free to join and great for personal use, social networking sites and other social media tools require careful planning to truly leverage their value for campaigns. 

JRS Strategies helps clients navigate the new media landscape, establish and refine an online brand, and engage with voters, reporters, and decision-makers to spread their message in the most cost-efficient ways possible. JRS Strategies can drive the news cycle and leverage new media tools to break through the clutter and tell a narrative. JRS is available for on-going consulting and one-time needs as well.

Communications & Messaging Consulting

  Work with consultants to push campaign/business message into earned media outlets
  Assist in drafting and sending of press releases and editorial content to newspaper, TV, and online sources
  Track media advisories, assist in earned media planning and implementation
  Develop and manage press conferences or other events that generated earned media
  Help create sample letters for writing campaign when needed
  Assist with Debate Prep and research if needed
  Conduct media training sessions for interviews
  Audit existing communications channels  

New Media Consulting & Training

  Manage messaging on digital platforms
  Create regular updates to keep supporters/customers informed of activities, messaging, event
  Craft blog posts for distribution by campaign/organization
  Assist with design of web-ad content
  Utilize new media to drive grassroots campaigns and outreach
  Create and manage website content as needed
  Provide training on creation and use of new media platforms
  Develop crisis communications issue profiles
  Craft editorial content in the form of op-eds, letters to the editor and quotes
  Deliver personalized pitches to the media for maximum exposure

Web Design

  Develop overall web strategy for your marketing efforts
  Design and launch branded website for your campaign, business or organization
  Search Engine Optimization
  Brand and Integrate Email Communications
  Integrate Social Media across your virtual platforms

Digital Advertising

We work to provide state of the art targeting for all of our ad campaigns including:

  Demographic
  Geographic
  IP-address
  Cookie Targeting
  Retargeting
  Voter File
  Custom Model

JRS Strategies works with our clients to implement Digital advertising campaigns that include:

  Display Banners
  Pre-roll and In-Banner Video
  Mobile
  Search (SEM)
  Social Media
  Content Marketing

General Political Consulting

  Political Strategy
  Develop campaign plan fundraising, media, field strategy