The use of video continues to grow and the audience has followed:
The number U.S. Internet users watching online video inched up in May, as Google-owned YouTube remained the hottest destinations, showing 14.6 billion videos in the month, a research firm says.
Overall, 183 million Web surfers watched nearly 34 billion videos, with YouTube accounting for 43.1%, ComScore reported Thursday. For the first time, YouTube surpassed the threshold of 100 videos per viewer.
In fact, according to the latest numbers, 84.8% of the total U.S. Internet audience viewed online video. Video continues to grow as a medium by which you can convey your message to a wider audience.