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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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183 million U.S. Internet users watched almost 34 billion videos in May

Category : Video, internet

The use of video continues to grow and the audience has followed:

The number U.S. Internet users watching online video inched up in May, as Google-owned YouTube remained the hottest destinations, showing 14.6 billion videos in the month, a research firm says.

Overall, 183 million Web surfers watched nearly 34 billion videos, with YouTube accounting for 43.1%, ComScore reported Thursday. For the first time, YouTube surpassed the threshold of 100 videos per viewer.

In fact, according to the latest numbers, 84.8% of the total U.S. Internet audience viewed online video. Video continues to grow as a medium by which you can convey your message to a wider audience.

75% of internet users spent 22% of their online time on Social Networks

Category : Social Media, blogs, internet

If you’re not using social media, you are missing out on an enormous portion of internet users:

The number of Internet users who visited a social network or a blog increased by 24 percent from April 2009 to April 2010, while the average person spent 66 percent more time on those sites during that period, according to new numbers from the Nielsen Co. research firm.About 75 percent of all Internet users visited a social network or blog in April 2010, and they spent 22 percent of their online time – more than 110 billion minutes – on those sites, Nielsen said.

Not only is it an audience, but it’s a savvy captive one. Again, if you’re not capitalizing on the opportunity, what are you waiting for?

Twitter breaks records with the World Cup

Category : Social Media, Twitter

If you think Twitter has had service problems lately, which they’ve acknowledged and said they are trying to fix to prevent outages, this probably contributed to the problem. During the NBA Finals, twitter set their new tweets per day record, which didn’t last very long:

That record was shattered yesterday as Twitter users published 3,283 tweets per second at the close of Japan’s victory over Denwark in the World Cup.These new numbers come directly from Twitter. You may recall that the previous record of 3,085 tweets per second came at the close of the Los Angeles Lakers’ victory over the Boston Celtics on June 17.

Both of these recent records are staggering given that Twitter — during normal daily activity — averages roughly 750 tweets per second. The Japan-Demark World Cup figure means that activity swelled 438% above average, which helps to put recent service issues into perspective.

It will be interesting to see how Twitter holds up as the World Cup comes to a close. If they continue to have problems, we’ll have to see if that impacts how traditional Twitter users react and if they look to take their conversations to another medium that is more stable. If they fix their problems, this may strengthen the foundation on which Twitter can continue to build.

Traffic increases by 50% to blogs with Facebook “like”

Category : Facebook, Social Media, blogs

Here’s another measurable that shows how important integration between your social media efforts is:

TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.Facebook unveiled the “Like” feature at its F8 Developer Conference in late April. Readers can click the “Like” button on an article to share it with their Facebook friends without leaving a publisher’s website.

Here is a good visual for the increase:

If writing a blog is similar to having a conversation with your readers, publicizing your content on social media would be like speaking into a megaphone. A much larger audience is able to hear what you are saying and isn’t that the point of you talking in the first place?

Are you integrating your email marketing and social media efforts?

Category : Email, Social Media

If your answer to that headline is no, you may want to take a look at this survey from AWeber Communications:

  • Email marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their email marketing efforts over the next year.
  • The more social media grows in popularity among consumers, the more attention it will receive from marketers. Almost 70 percent of small business marketers are employing some sort of social media tactics and a majority (77 percent) indicate that integrating email marketing and social media is either “very important” or “moderately important.”
  • The most popular tactics at the moment involve spreading content onto additional mediums such as sharing email newsletters on Twitter (36 percent) and delivering blog posts via email (35 percent).
  • 54 percent of respondents indicate they intend to use Facebook as a tool to help build their email lists
  • Nearly 20 percent of respondents indicate that integrating email marketing and social media increased customer loyalty
  • Almost 12 times as many respondents said that email marketing ROI is more easily measured than social media ROI (61.46 percent versus 5.28 percent)

You can see more of the survey and what they had to say here. If you’re not integrating your efforts across all of your mediums for communicating with your audience, what are you waiting for?