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Twitter breaks records with the World Cup

Category : Social Media, Twitter

If you think Twitter has had service problems lately, which they’ve acknowledged and said they are trying to fix to prevent outages, this probably contributed to the problem. During the NBA Finals, twitter set their new tweets per day record, which didn’t last very long:

That record was shattered yesterday as Twitter users published 3,283 tweets per second at the close of Japan’s victory over Denwark in the World Cup.These new numbers come directly from Twitter. You may recall that the previous record of 3,085 tweets per second came at the close of the Los Angeles Lakers’ victory over the Boston Celtics on June 17.

Both of these recent records are staggering given that Twitter — during normal daily activity — averages roughly 750 tweets per second. The Japan-Demark World Cup figure means that activity swelled 438% above average, which helps to put recent service issues into perspective.

It will be interesting to see how Twitter holds up as the World Cup comes to a close. If they continue to have problems, we’ll have to see if that impacts how traditional Twitter users react and if they look to take their conversations to another medium that is more stable. If they fix their problems, this may strengthen the foundation on which Twitter can continue to build.

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