We repeatedly make the point here at Medium messaging about the potential reach of the internet and social media. Danny brown shares with us 52 facts about Social Media to help reinforce the point:
So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year).
Some of the statistics are eye opening. If you’re not blogging, you are missing out on and opportunity to be seen by 3/4 of the audience on the internet:
77% of Internet users read blogs.
We’ve talked about the audience of you tube and while 2 billion viewers per day is nothing to overlook, check out this comparison for some context:
YouTube uses the same amount of bandwidth as the entire Internet used in 2000.
Linkedin’s audience continues to grow as now there are 70 million users worldwide and they receive 12 million unique visitors per day:
A new member joins LinkedIn every second
While much of the attention focuses on the growth of twitter in terms of numbers, which is certainly impressive, the amount of people using twitter as a search tool holds even more potential:
There are more than 600 million searches on Twitter every day.
These numbers will only continue to grow as social media saturates society itself. If you’re not getting in on it yet, you will be eventually. Years ago, you made sure that your business or personal brand was listed in the Yellow pages, because that’s where people went for their information when they needed help. In coming years, it will be what’s your blog, website and social media accounts.