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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Twitter as a micro-journalism platform

Category : Social Media, Twitter, blogs, internet, journalism, traditional media

I was reading a really interesting story titled over at arkarthik.com titled, How Twitter is turning Journalism on its head:

Thanks to it’s remarkably easy way of posting tweets (you don’t even need to be at your computer, mobile/cell phone is enough), open conversation model, brilliant in-built search engine and to the new “Trending Topics” algorithm which finds topics that are right away popular, rather than outdated (at times, even some nonsense)  topics, to help people discover the “most breaking” news stories from across the world. Apparently, journalists “follow” Twitter too and it assists them to see new published information very quickly and to publish them even more quickly: to a certain extent, it favors their reactivity in front of events.

Check out this graph comparing the reach of journalism before and after Twitter:

Before Twitter

After Twitter

Here is the conclusion they reach:

Twitter can”t be titled “Social Network” anymore, it’s more of a “Social Media/Social Web” that connecting 100+ million users worldwide. As more ace news organizations (CNN, BBC, Reuters.. to name a few) began to utilize Twitter to its entirety, I am sure – it won’t be a “Micro-blogging platform” anymore. It will be a pioneer of the future “Micro-journalism platform.”

By the way, I am not stating that the traditional news media/journalism became obsolete. It is there and always will be. Good thing is that, most News organizations are realized the power of “Twitter” reach and adopting it as a nice distribution/circulation tool in this fast paced World. That’s all!

Over in the UK, the Guardian has already started to try and change the traditional thinking with their “Open Platform” initiative. Rather than putting their news behind a pay wall, they are capitalizing on the tools for expanded distribution and reach of their content:

The paper has just introduced a free story syndication tool.

The tool is part of the paper’s “Open Platform” initiative, and what it does is pretty amazing: If you’re a publisher of a blog that uses WordPress, you can now re-post Guardian articles directly on your blog. The Guardian is essentially giving away its online news content. For free!

There are some conditions, of course: You have to publish the article in full. You also mustn’t remove or alter any “text, links or images,” so that you preserve the original article with all of its Guardian-sourced editorial goodness. You have to register to get an access code to let you re-publish content, but there’s no fee involved. The articles come with performance tracking code built-in, which you also mustn’t tamper with, but for the privilege of reproducing the content for free this isn’t too much of a price.

This is a brilliant idea as their content can reach a much larger audience with no extra resources expended on their end. They let technology and their readers take the wheel. Hopefully the news media continues to embrace twitter and other forms of new media, but they truly need to engage. While they’re focusing on expanding their audience and readership, those additional readers can help enhance the coverage they provide. New media can provide extra eyes and a direct method to communicate the information to the traditional media, at a time that their resources are already stretched thin and cuts have been made.

74% of online retailers plan mobile advertising expansion

Category : advertising, mobile

Forrester Research is out with some new numbers that show online retailers either have already or plan to expand their mobile advertising in the coming year:

Nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy, and one in five boasts having a fully-implemented mobile strategy in place already.  Interestingly, the report forecasts $170,000 per online retailer is expected to be spent on mobile sites this year with larger retailers spending much more.  ”Mobile investment is modest now, but we see that it will pick up in the future, especially among the biggest brands that have already invested significant amounts in their mobile operations,” said Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research, and lead author of the report.

Forrester noted that search advertising will continue to command the largest portion of US online retail budgets this year, coming in at 40 percent, while email and affiliate marketing will also command large portions, the report notes.  Social marketing is also fast coming to the forefront, with 80 percent of online retailers planning to invest- but ROI “remains murky.”  The same can’t be said about mobile advertising, where ROI is easily measurable and obtained.

While Mobile isn’t leading the way on advertising, the ability to obtain an accurate ROI easily will only continue to enhance the amount of resources people dedicate to it. Is your business using mobile advertising and if so, how and what success are you seeing?