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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Tell Your Story By Telling Stories

Category : Social Media

I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories:

Stories resonate and help us relate to others. We remember vivid details of stories told when we were kids. The most influential speakers tell memorable stories that stir multiple emotions. The most successful advertising campaigns use storytelling to make a lasting impact. The best media coverage is created by compelling stories.

When crafting your Social Media Messaging, you might find that a story you think is no big deal will be enjoyed by your audience. Build your company’s brand by telling multiple stories that become your key message points, convey your real story and create the image you deserve. Tell your company’s story in a way that focuses on your key target audiences. Make it about them and their wants and needs. Instead of neglecting your Social Media Messaging with copy that might be ignored, tell interesting, real life stories that people will want to read and hear. Then, Social Media can be your conduit to tell your story.

They give plenty of good advice, but you should ask yourself whether you are telling stories. The point is, content is still king and the way you tell your story will help determine the success or failure of any social media marketing plans.

Are you giving reporters what they want?

Category : Social Media, Video, Youtube, advertising, business, journalism, traditional media

Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your business, organization or campaign:

An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.

For example, 75 percent of journalists say they want access to video in a press release, but only 43 percent of PR pros think videos are important to journalists. Even fewer (32 percent) have a video gallery in their newsroom.

Also, adding images, graphics and video to a press release can increase views by as much as 77 percent, but more than half (54 percent) of PR pros don’t have the resources to produce them.

Those are some pretty staggering statistics, but that last note is even more interesting. PR pros will need to adjust to the changing times and provide reporters what they are looking for in order to get the cover they way. From the chart below, it looks like they have alot of work to do in order to understand what today’s journalists are looking for.

Using Images in Email Marketing

Category : Email, marketing

Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email marketing. They offer this analysis with statistics:

Since most email clients turn images off by default, I’m often asked about the use of images in email messages. Because we live in such a visual world, where images and videos are seemingly everywhere, consumers are expecting to see images in your email creative. Moreover, with the popularity of reading email on mobile devices that are fully equipped to render HYML, the audience who requires text-only emails is shrinking.

It’s important to have a properly formatted email creative with a compelling template, as this will assist in driving audience engagement and potentially advocacy. Given that images are turned off, my firm set out to measure how many consumers actually turn them back on. We found that:

  • Fifty-five percent of consumers stated that they turn on the images in the emails that they receive, which rivals the 57 percent of consumers that state they check their primary personal email account on their mobile devices.
  • Far fewer consumers add sender addresses to their address book, which in most email clients will enable image rendering by default. Sixteen percent of consumers stated that they added an email marketer’s email address to their address book.

It’s good to know that some people don’t block the wonderful visuals you are trying to provide, but you should also be prepared for those that do. The article goes on to discuss some best practices for including images in your email marketing campaign further. This will ensure that the people you are trying to communicate with actually see what you are trying to convey.