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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Are you giving reporters what they want?

Category : Social Media, Video, Youtube, advertising, business, journalism, traditional media

Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your business, organization or campaign:

An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.

For example, 75 percent of journalists say they want access to video in a press release, but only 43 percent of PR pros think videos are important to journalists. Even fewer (32 percent) have a video gallery in their newsroom.

Also, adding images, graphics and video to a press release can increase views by as much as 77 percent, but more than half (54 percent) of PR pros don’t have the resources to produce them.

Those are some pretty staggering statistics, but that last note is even more interesting. PR pros will need to adjust to the changing times and provide reporters what they are looking for in order to get the cover they way. From the chart below, it looks like they have alot of work to do in order to understand what today’s journalists are looking for.

Taking Social Media From Talk To Action

Category : Facebook, Social Media, Twitter, advertising, business, marketing

The Harvard Business Review is out with a report called “The New Conversation: Taking Social Media From Talk To Action” that is worth a read talking about the growth of social media usage among companies:

The exponential growth of social media, from blogs, Facebook and Twitter to LinkedIn and YouTube, offers organizations the chance to join a conversation with millions of customers around the globe every day.
This promise is why nearly two-thirds of the 2,100 companies who participated in a recent survey by Harvard Business Review Analytic Services said they are either currently using social media channels or have social media plans in the works. But many still say social media is an experiment, as they try to understand how to best use the different channels, gauge their effectiveness, and integrate social media into their strategy.
But when they say experimenting, it really sounds like feeling around blindly hoping to find something according to some of the results:
  • Three-quarters (75%) of the companies in the survey said they did not  know where their most valuable customers were talking about them.
  • Nearly one-third (31%) do not measure effectiveness of social media.
  • Less than one-quarter (23%) are using social media analytic tools.
  • A fraction (7%) of participating companies are able to integrate social media into their marketing activities.

These should all be huge red flags in any experiment as they represent numerous missed opportunities to capitalize on their efforts in the future.  Follow me below the fold for more. Contunue Reading

74% of online retailers plan mobile advertising expansion

Category : advertising, mobile

Forrester Research is out with some new numbers that show online retailers either have already or plan to expand their mobile advertising in the coming year:

Nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy, and one in five boasts having a fully-implemented mobile strategy in place already.  Interestingly, the report forecasts $170,000 per online retailer is expected to be spent on mobile sites this year with larger retailers spending much more.  ”Mobile investment is modest now, but we see that it will pick up in the future, especially among the biggest brands that have already invested significant amounts in their mobile operations,” said Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research, and lead author of the report.

Forrester noted that search advertising will continue to command the largest portion of US online retail budgets this year, coming in at 40 percent, while email and affiliate marketing will also command large portions, the report notes.  Social marketing is also fast coming to the forefront, with 80 percent of online retailers planning to invest- but ROI “remains murky.”  The same can’t be said about mobile advertising, where ROI is easily measurable and obtained.

While Mobile isn’t leading the way on advertising, the ability to obtain an accurate ROI easily will only continue to enhance the amount of resources people dedicate to it. Is your business using mobile advertising and if so, how and what success are you seeing?