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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Social Habit 2011 shows 52% have more than 1 Social Media Profile

Category : Facebook, LinkedIn, Social Media, Twitter, Youtube, mobile

Edison Research released their 2011 Social Habit study, looking at the usage of Facebook, Twitter, mobil social usage and location based services. Here are some highlights:

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

Approximately 46 million Americans 12+ now check their social media sites and services several times every day.

Much of this frequent usage is driven by mobile access. 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.

Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.

One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.

You can see the full study below, but it’s clear there is an audience using social media that your business or organization should be communicating with.

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LinkedIn lets you network in the 21st Century

Category : LinkedIn

Gilbert Direct Marketing posted this very well done presentation on slideshare looking at how LinkedIn lets you network in the 21st century:

In the presentation, they classify users of LinkedIn as casual users or power users and identify ways to help make yourself a power user of the platform. Businesses are increasingly utilizing Linked in to explore career opportunities, find groups and individuals of similar interests, or just expand their network in general. LinkedIn can be a very powerful tool if you decide to use it and this presentation helps you to use it well should you choose. They close with this summary slide:

That last point is really the most important if you want to realize social media success. One piece of the puzzle will not create the full picture.

52 Facts about social media including 77% of internet users read blogs and a new member joins Linkedin every second

Category : Facebook, LinkedIn, Social Media, Twitter, Uncategorized, Video, Youtube, blogs

We repeatedly make the point here at Medium messaging about the potential reach of the internet and social media. Danny brown shares with us 52 facts about Social Media to help reinforce the point:

So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year).

Some of the statistics are eye opening. If you’re not blogging, you are missing out on and opportunity to be seen by 3/4 of the audience on the internet:

77% of Internet users read blogs.

We’ve talked about the audience of you tube and while 2 billion viewers per day is nothing to overlook, check out this comparison for some context:

YouTube uses the same amount of bandwidth as the entire Internet used in 2000.

Linkedin’s audience continues to grow as now there are 70 million users worldwide and they receive 12 million unique visitors per day:

A new member joins LinkedIn every second

While much of the attention focuses on the growth of twitter in terms of numbers, which is certainly impressive, the amount of people using twitter as a search tool holds even more potential:

There are more than 600 million searches on Twitter every day.

These numbers will only continue to grow as social media saturates society itself. If you’re not getting in on it yet, you will be eventually.  Years ago, you made sure that your business or personal brand was listed in the Yellow pages, because that’s where people went for their information when they needed help. In coming years, it will be what’s your blog, website and social media accounts.