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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Buy in for your social media efforts is essential to realizing success

Category : Social Media

The best ideas in social media usage for businesses have little hope of being successful if there isn’t buy in from the leaders of that organization. Over at JeffBullas.com, he takes a look at the CEO and Social Media. There are numerous ways a CEO and their organization can benefit from social media, but that can only happen if they get behind the efforts:

The reality is that the CEO has to be behind any project for it to be provided the resources and commitment for it to ultimately succeed.

For your social media marketing to be successful the first and most important step is the support and backing by the CEO.

Though social media has the potential to be an extremely powerful set of tools for businesses, getting buy in to those efforts is essential to realizing the success they are seeking. Simply put, at a business you can’t do it alone. Social media requires experimentation and the occasional failure, not in terms of a disaster, but in learning how you can achieve better results next time.

Just how big is Social Media?

Category : Social Media

Check out this great video, which by now is out of date with the speed that social media is growing, on just how big it really is:

The bottom line is that if you’re not on social media, you’re missing out on an enormous audience which continues growing by the minute.

Don’t make these Social Media Mistakes

Category : Social Media

Elton Digital has a story looking at social media mistakes to try and avoid and I think this point recognizing the need for a dialogue with your followers and friends is essential:

One-Sided Conversations

At the heart of social media is the ability for ‘connected’ users to engage in 2-sided conversations. In fact, this is the primary draw of social networking websites: they allow you to share information, ideas, pictures, etc, with people whom you may not physically see or speak to in person very often (or, not at all), and reciprocally, enable them to provide feedback on your interests, while sharing those of their own.

Brands should be involved in social networks in a similar manner; while it’s fine for them to share their own information, if they are not reciprocating with their fan base, it’s a good chance that those fans won’t stick around for very long. While it’s not expected that brands answer every message they receive or directly comment on every one of their fans’ pages, it will go a long way for the success of your social media platform to occasionally, at least, ensure that you are showing that you are indeed engaged with your audience.

I also agree with their assessment at the end of the story:

I personally think every brand, both large and small, should have a presence within social media; as long as it is done in the correct manner, and not mistaken for ‘just another advertising opportunity’. While marketing is of course the objective, advertisers need to keep in mind that social networks are an entirely different space than other forms of mass communication, & need to be treated as such.

Often times, advertisers, businesses, campaigns and organizations find this new shiny social media tool and want to spam the people following them hoping to get a quick return. The true value of social media is realized by cultivating your audience and engaging to create a positive reputation for your brand. The long term benefits have the potential to far exceed the short term gain, but patience is required.

52 Facts about social media including 77% of internet users read blogs and a new member joins Linkedin every second

Category : Facebook, LinkedIn, Social Media, Twitter, Uncategorized, Video, Youtube, blogs

We repeatedly make the point here at Medium messaging about the potential reach of the internet and social media. Danny brown shares with us 52 facts about Social Media to help reinforce the point:

So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year).

Some of the statistics are eye opening. If you’re not blogging, you are missing out on and opportunity to be seen by 3/4 of the audience on the internet:

77% of Internet users read blogs.

We’ve talked about the audience of you tube and while 2 billion viewers per day is nothing to overlook, check out this comparison for some context:

YouTube uses the same amount of bandwidth as the entire Internet used in 2000.

Linkedin’s audience continues to grow as now there are 70 million users worldwide and they receive 12 million unique visitors per day:

A new member joins LinkedIn every second

While much of the attention focuses on the growth of twitter in terms of numbers, which is certainly impressive, the amount of people using twitter as a search tool holds even more potential:

There are more than 600 million searches on Twitter every day.

These numbers will only continue to grow as social media saturates society itself. If you’re not getting in on it yet, you will be eventually.  Years ago, you made sure that your business or personal brand was listed in the Yellow pages, because that’s where people went for their information when they needed help. In coming years, it will be what’s your blog, website and social media accounts.

Twitter as a micro-journalism platform

Category : Social Media, Twitter, blogs, internet, journalism, traditional media

I was reading a really interesting story titled over at arkarthik.com titled, How Twitter is turning Journalism on its head:

Thanks to it’s remarkably easy way of posting tweets (you don’t even need to be at your computer, mobile/cell phone is enough), open conversation model, brilliant in-built search engine and to the new “Trending Topics” algorithm which finds topics that are right away popular, rather than outdated (at times, even some nonsense)  topics, to help people discover the “most breaking” news stories from across the world. Apparently, journalists “follow” Twitter too and it assists them to see new published information very quickly and to publish them even more quickly: to a certain extent, it favors their reactivity in front of events.

Check out this graph comparing the reach of journalism before and after Twitter:

Before Twitter

After Twitter

Here is the conclusion they reach:

Twitter can”t be titled “Social Network” anymore, it’s more of a “Social Media/Social Web” that connecting 100+ million users worldwide. As more ace news organizations (CNN, BBC, Reuters.. to name a few) began to utilize Twitter to its entirety, I am sure – it won’t be a “Micro-blogging platform” anymore. It will be a pioneer of the future “Micro-journalism platform.”

By the way, I am not stating that the traditional news media/journalism became obsolete. It is there and always will be. Good thing is that, most News organizations are realized the power of “Twitter” reach and adopting it as a nice distribution/circulation tool in this fast paced World. That’s all!

Over in the UK, the Guardian has already started to try and change the traditional thinking with their “Open Platform” initiative. Rather than putting their news behind a pay wall, they are capitalizing on the tools for expanded distribution and reach of their content:

The paper has just introduced a free story syndication tool.

The tool is part of the paper’s “Open Platform” initiative, and what it does is pretty amazing: If you’re a publisher of a blog that uses WordPress, you can now re-post Guardian articles directly on your blog. The Guardian is essentially giving away its online news content. For free!

There are some conditions, of course: You have to publish the article in full. You also mustn’t remove or alter any “text, links or images,” so that you preserve the original article with all of its Guardian-sourced editorial goodness. You have to register to get an access code to let you re-publish content, but there’s no fee involved. The articles come with performance tracking code built-in, which you also mustn’t tamper with, but for the privilege of reproducing the content for free this isn’t too much of a price.

This is a brilliant idea as their content can reach a much larger audience with no extra resources expended on their end. They let technology and their readers take the wheel. Hopefully the news media continues to embrace twitter and other forms of new media, but they truly need to engage. While they’re focusing on expanding their audience and readership, those additional readers can help enhance the coverage they provide. New media can provide extra eyes and a direct method to communicate the information to the traditional media, at a time that their resources are already stretched thin and cuts have been made.

75% of internet users spent 22% of their online time on Social Networks

Category : Social Media, blogs, internet

If you’re not using social media, you are missing out on an enormous portion of internet users:

The number of Internet users who visited a social network or a blog increased by 24 percent from April 2009 to April 2010, while the average person spent 66 percent more time on those sites during that period, according to new numbers from the Nielsen Co. research firm.About 75 percent of all Internet users visited a social network or blog in April 2010, and they spent 22 percent of their online time – more than 110 billion minutes – on those sites, Nielsen said.

Not only is it an audience, but it’s a savvy captive one. Again, if you’re not capitalizing on the opportunity, what are you waiting for?

Twitter breaks records with the World Cup

Category : Social Media, Twitter

If you think Twitter has had service problems lately, which they’ve acknowledged and said they are trying to fix to prevent outages, this probably contributed to the problem. During the NBA Finals, twitter set their new tweets per day record, which didn’t last very long:

That record was shattered yesterday as Twitter users published 3,283 tweets per second at the close of Japan’s victory over Denwark in the World Cup.These new numbers come directly from Twitter. You may recall that the previous record of 3,085 tweets per second came at the close of the Los Angeles Lakers’ victory over the Boston Celtics on June 17.

Both of these recent records are staggering given that Twitter — during normal daily activity — averages roughly 750 tweets per second. The Japan-Demark World Cup figure means that activity swelled 438% above average, which helps to put recent service issues into perspective.

It will be interesting to see how Twitter holds up as the World Cup comes to a close. If they continue to have problems, we’ll have to see if that impacts how traditional Twitter users react and if they look to take their conversations to another medium that is more stable. If they fix their problems, this may strengthen the foundation on which Twitter can continue to build.