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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Taking Social Media From Talk To Action

Category : Facebook, Social Media, Twitter, advertising, business, marketing

The Harvard Business Review is out with a report called “The New Conversation: Taking Social Media From Talk To Action” that is worth a read talking about the growth of social media usage among companies:

The exponential growth of social media, from blogs, Facebook and Twitter to LinkedIn and YouTube, offers organizations the chance to join a conversation with millions of customers around the globe every day.
This promise is why nearly two-thirds of the 2,100 companies who participated in a recent survey by Harvard Business Review Analytic Services said they are either currently using social media channels or have social media plans in the works. But many still say social media is an experiment, as they try to understand how to best use the different channels, gauge their effectiveness, and integrate social media into their strategy.
But when they say experimenting, it really sounds like feeling around blindly hoping to find something according to some of the results:
  • Three-quarters (75%) of the companies in the survey said they did not  know where their most valuable customers were talking about them.
  • Nearly one-third (31%) do not measure effectiveness of social media.
  • Less than one-quarter (23%) are using social media analytic tools.
  • A fraction (7%) of participating companies are able to integrate social media into their marketing activities.

These should all be huge red flags in any experiment as they represent numerous missed opportunities to capitalize on their efforts in the future.  Follow me below the fold for more. Contunue Reading

What will the NHL/NBC Sports Social Media Integration Experiment reveal?

Category : Facebook, Social Media, Twitter, traditional media

The NHL and NBC Sports have announced that they are going to try and further engage their viewers by integrating social media into the TV broadcast of their 2011 Winter Classic hockey game between the Penguins and the Capitals. We get the news from MediaPost.com:

“We’re running the social and broadcast integration to test the effectiveness and examine the data,” DiLorenzo says. “It should grow our Facebook Fan base, because people must ‘like’ the page to play. It also will build a window into the event for those who may not be in front of the television.”

I’ll be interested to see whether they release any analysis of what the data shows and how effective the campaign really is:

“Aside from looking at how people interact in social communities, this campaign will determine how to leverage fans to influence connections from offline to television to Facebook or Twitter,” says Eric Vieira, associate director at Rocket XL.

Imitation is the sincerest form of flattery, so if this endeavor is successful, we should all get ready for efforts like this in other sports and shows. It seems like a logical next step in integration, but making sure businesses are able to see the benefit to the bottom line will certainly determine the true impact of this latest experiment.

Facebook goes over 500 million users

Category : Facebook

Social Media Dudes points us to a story at Mashable about Facebook path to 500 million users and the growth is pretty stunning:

Facebook reached 400 million users five months ago. This time last year, it had just reached 200 million, and eight months before that it was at just 100 million. The site launched in February of 2004, and has since become the most popular social site on the web.

There is a very large audience on Facebook and the platform gives you the the ability to target users by their likes, interests, groups and more. It’s an extremely powerful tool in the social media arsenal that has become a staple

Traffic increases by 50% to blogs with Facebook “like”

Category : Facebook, Social Media, blogs

Here’s another measurable that shows how important integration between your social media efforts is:

TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.Facebook unveiled the “Like” feature at its F8 Developer Conference in late April. Readers can click the “Like” button on an article to share it with their Facebook friends without leaving a publisher’s website.

Here is a good visual for the increase:

If writing a blog is similar to having a conversation with your readers, publicizing your content on social media would be like speaking into a megaphone. A much larger audience is able to hear what you are saying and isn’t that the point of you talking in the first place?