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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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What will the NHL/NBC Sports Social Media Integration Experiment reveal?

Category : Facebook, Social Media, Twitter, traditional media

The NHL and NBC Sports have announced that they are going to try and further engage their viewers by integrating social media into the TV broadcast of their 2011 Winter Classic hockey game between the Penguins and the Capitals. We get the news from MediaPost.com:

“We’re running the social and broadcast integration to test the effectiveness and examine the data,” DiLorenzo says. “It should grow our Facebook Fan base, because people must ‘like’ the page to play. It also will build a window into the event for those who may not be in front of the television.”

I’ll be interested to see whether they release any analysis of what the data shows and how effective the campaign really is:

“Aside from looking at how people interact in social communities, this campaign will determine how to leverage fans to influence connections from offline to television to Facebook or Twitter,” says Eric Vieira, associate director at Rocket XL.

Imitation is the sincerest form of flattery, so if this endeavor is successful, we should all get ready for efforts like this in other sports and shows. It seems like a logical next step in integration, but making sure businesses are able to see the benefit to the bottom line will certainly determine the true impact of this latest experiment.

Traffic increases by 50% to blogs with Facebook “like”

Category : Facebook, Social Media, blogs

Here’s another measurable that shows how important integration between your social media efforts is:

TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.Facebook unveiled the “Like” feature at its F8 Developer Conference in late April. Readers can click the “Like” button on an article to share it with their Facebook friends without leaving a publisher’s website.

Here is a good visual for the increase:

If writing a blog is similar to having a conversation with your readers, publicizing your content on social media would be like speaking into a megaphone. A much larger audience is able to hear what you are saying and isn’t that the point of you talking in the first place?

Are you integrating your email marketing and social media efforts?

Category : Email, Social Media

If your answer to that headline is no, you may want to take a look at this survey from AWeber Communications:

  • Email marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their email marketing efforts over the next year.
  • The more social media grows in popularity among consumers, the more attention it will receive from marketers. Almost 70 percent of small business marketers are employing some sort of social media tactics and a majority (77 percent) indicate that integrating email marketing and social media is either “very important” or “moderately important.”
  • The most popular tactics at the moment involve spreading content onto additional mediums such as sharing email newsletters on Twitter (36 percent) and delivering blog posts via email (35 percent).
  • 54 percent of respondents indicate they intend to use Facebook as a tool to help build their email lists
  • Nearly 20 percent of respondents indicate that integrating email marketing and social media increased customer loyalty
  • Almost 12 times as many respondents said that email marketing ROI is more easily measured than social media ROI (61.46 percent versus 5.28 percent)

You can see more of the survey and what they had to say here. If you’re not integrating your efforts across all of your mediums for communicating with your audience, what are you waiting for?