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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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LinkedIn lets you network in the 21st Century

Category : LinkedIn

Gilbert Direct Marketing posted this very well done presentation on slideshare looking at how LinkedIn lets you network in the 21st century:

In the presentation, they classify users of LinkedIn as casual users or power users and identify ways to help make yourself a power user of the platform. Businesses are increasingly utilizing Linked in to explore career opportunities, find groups and individuals of similar interests, or just expand their network in general. LinkedIn can be a very powerful tool if you decide to use it and this presentation helps you to use it well should you choose. They close with this summary slide:

That last point is really the most important if you want to realize social media success. One piece of the puzzle will not create the full picture.