I was reading a really interesting story titled over at arkarthik.com titled, How Twitter is turning Journalism on its head:
Thanks to it’s remarkably easy way of posting tweets (you don’t even need to be at your computer, mobile/cell phone is enough), open conversation model, brilliant in-built search engine and to the new “Trending Topics” algorithm which finds topics that are right away popular, rather than outdated (at times, even some nonsense) topics, to help people discover the “most breaking” news stories from across the world. Apparently, journalists “follow” Twitter too and it assists them to see new published information very quickly and to publish them even more quickly: to a certain extent, it favors their reactivity in front of events.
Check out this graph comparing the reach of journalism before and after Twitter:
Here is the conclusion they reach:
Twitter can”t be titled “Social Network” anymore, it’s more of a “Social Media/Social Web” that connecting 100+ million users worldwide. As more ace news organizations (CNN, BBC, Reuters.. to name a few) began to utilize Twitter to its entirety, I am sure – it won’t be a “Micro-blogging platform” anymore. It will be a pioneer of the future “Micro-journalism platform.”
By the way, I am not stating that the traditional news media/journalism became obsolete. It is there and always will be. Good thing is that, most News organizations are realized the power of “Twitter” reach and adopting it as a nice distribution/circulation tool in this fast paced World. That’s all!
Over in the UK, the Guardian has already started to try and change the traditional thinking with their “Open Platform” initiative. Rather than putting their news behind a pay wall, they are capitalizing on the tools for expanded distribution and reach of their content:
The paper has just introduced a free story syndication tool.
The tool is part of the paper’s “Open Platform” initiative, and what it does is pretty amazing: If you’re a publisher of a blog that uses WordPress, you can now re-post Guardian articles directly on your blog. The Guardian is essentially giving away its online news content. For free!
There are some conditions, of course: You have to publish the article in full. You also mustn’t remove or alter any “text, links or images,” so that you preserve the original article with all of its Guardian-sourced editorial goodness. You have to register to get an access code to let you re-publish content, but there’s no fee involved. The articles come with performance tracking code built-in, which you also mustn’t tamper with, but for the privilege of reproducing the content for free this isn’t too much of a price.
This is a brilliant idea as their content can reach a much larger audience with no extra resources expended on their end. They let technology and their readers take the wheel. Hopefully the news media continues to embrace twitter and other forms of new media, but they truly need to engage. While they’re focusing on expanding their audience and readership, those additional readers can help enhance the coverage they provide. New media can provide extra eyes and a direct method to communicate the information to the traditional media, at a time that their resources are already stretched thin and cuts have been made.