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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Taking Social Media From Talk To Action

Category : Facebook, Social Media, Twitter, advertising, business, marketing

The Harvard Business Review is out with a report called “The New Conversation: Taking Social Media From Talk To Action” that is worth a read talking about the growth of social media usage among companies:

The exponential growth of social media, from blogs, Facebook and Twitter to LinkedIn and YouTube, offers organizations the chance to join a conversation with millions of customers around the globe every day.
This promise is why nearly two-thirds of the 2,100 companies who participated in a recent survey by Harvard Business Review Analytic Services said they are either currently using social media channels or have social media plans in the works. But many still say social media is an experiment, as they try to understand how to best use the different channels, gauge their effectiveness, and integrate social media into their strategy.
But when they say experimenting, it really sounds like feeling around blindly hoping to find something according to some of the results:
  • Three-quarters (75%) of the companies in the survey said they did not  know where their most valuable customers were talking about them.
  • Nearly one-third (31%) do not measure effectiveness of social media.
  • Less than one-quarter (23%) are using social media analytic tools.
  • A fraction (7%) of participating companies are able to integrate social media into their marketing activities.

These should all be huge red flags in any experiment as they represent numerous missed opportunities to capitalize on their efforts in the future.  Follow me below the fold for more. Contunue Reading

What will the NHL/NBC Sports Social Media Integration Experiment reveal?

Category : Facebook, Social Media, Twitter, traditional media

The NHL and NBC Sports have announced that they are going to try and further engage their viewers by integrating social media into the TV broadcast of their 2011 Winter Classic hockey game between the Penguins and the Capitals. We get the news from MediaPost.com:

“We’re running the social and broadcast integration to test the effectiveness and examine the data,” DiLorenzo says. “It should grow our Facebook Fan base, because people must ‘like’ the page to play. It also will build a window into the event for those who may not be in front of the television.”

I’ll be interested to see whether they release any analysis of what the data shows and how effective the campaign really is:

“Aside from looking at how people interact in social communities, this campaign will determine how to leverage fans to influence connections from offline to television to Facebook or Twitter,” says Eric Vieira, associate director at Rocket XL.

Imitation is the sincerest form of flattery, so if this endeavor is successful, we should all get ready for efforts like this in other sports and shows. It seems like a logical next step in integration, but making sure businesses are able to see the benefit to the bottom line will certainly determine the true impact of this latest experiment.

Twitter as a micro-journalism platform

Category : Social Media, Twitter, blogs, internet, journalism, traditional media

I was reading a really interesting story titled over at arkarthik.com titled, How Twitter is turning Journalism on its head:

Thanks to it’s remarkably easy way of posting tweets (you don’t even need to be at your computer, mobile/cell phone is enough), open conversation model, brilliant in-built search engine and to the new “Trending Topics” algorithm which finds topics that are right away popular, rather than outdated (at times, even some nonsense)  topics, to help people discover the “most breaking” news stories from across the world. Apparently, journalists “follow” Twitter too and it assists them to see new published information very quickly and to publish them even more quickly: to a certain extent, it favors their reactivity in front of events.

Check out this graph comparing the reach of journalism before and after Twitter:

Before Twitter

After Twitter

Here is the conclusion they reach:

Twitter can”t be titled “Social Network” anymore, it’s more of a “Social Media/Social Web” that connecting 100+ million users worldwide. As more ace news organizations (CNN, BBC, Reuters.. to name a few) began to utilize Twitter to its entirety, I am sure – it won’t be a “Micro-blogging platform” anymore. It will be a pioneer of the future “Micro-journalism platform.”

By the way, I am not stating that the traditional news media/journalism became obsolete. It is there and always will be. Good thing is that, most News organizations are realized the power of “Twitter” reach and adopting it as a nice distribution/circulation tool in this fast paced World. That’s all!

Over in the UK, the Guardian has already started to try and change the traditional thinking with their “Open Platform” initiative. Rather than putting their news behind a pay wall, they are capitalizing on the tools for expanded distribution and reach of their content:

The paper has just introduced a free story syndication tool.

The tool is part of the paper’s “Open Platform” initiative, and what it does is pretty amazing: If you’re a publisher of a blog that uses WordPress, you can now re-post Guardian articles directly on your blog. The Guardian is essentially giving away its online news content. For free!

There are some conditions, of course: You have to publish the article in full. You also mustn’t remove or alter any “text, links or images,” so that you preserve the original article with all of its Guardian-sourced editorial goodness. You have to register to get an access code to let you re-publish content, but there’s no fee involved. The articles come with performance tracking code built-in, which you also mustn’t tamper with, but for the privilege of reproducing the content for free this isn’t too much of a price.

This is a brilliant idea as their content can reach a much larger audience with no extra resources expended on their end. They let technology and their readers take the wheel. Hopefully the news media continues to embrace twitter and other forms of new media, but they truly need to engage. While they’re focusing on expanding their audience and readership, those additional readers can help enhance the coverage they provide. New media can provide extra eyes and a direct method to communicate the information to the traditional media, at a time that their resources are already stretched thin and cuts have been made.

Twitter breaks records with the World Cup

Category : Social Media, Twitter

If you think Twitter has had service problems lately, which they’ve acknowledged and said they are trying to fix to prevent outages, this probably contributed to the problem. During the NBA Finals, twitter set their new tweets per day record, which didn’t last very long:

That record was shattered yesterday as Twitter users published 3,283 tweets per second at the close of Japan’s victory over Denwark in the World Cup.These new numbers come directly from Twitter. You may recall that the previous record of 3,085 tweets per second came at the close of the Los Angeles Lakers’ victory over the Boston Celtics on June 17.

Both of these recent records are staggering given that Twitter — during normal daily activity — averages roughly 750 tweets per second. The Japan-Demark World Cup figure means that activity swelled 438% above average, which helps to put recent service issues into perspective.

It will be interesting to see how Twitter holds up as the World Cup comes to a close. If they continue to have problems, we’ll have to see if that impacts how traditional Twitter users react and if they look to take their conversations to another medium that is more stable. If they fix their problems, this may strengthen the foundation on which Twitter can continue to build.