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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Are you giving reporters what they want?

Category : Social Media, Video, Youtube, advertising, business, journalism, traditional media

Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your business, organization or campaign:

An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.

For example, 75 percent of journalists say they want access to video in a press release, but only 43 percent of PR pros think videos are important to journalists. Even fewer (32 percent) have a video gallery in their newsroom.

Also, adding images, graphics and video to a press release can increase views by as much as 77 percent, but more than half (54 percent) of PR pros don’t have the resources to produce them.

Those are some pretty staggering statistics, but that last note is even more interesting. PR pros will need to adjust to the changing times and provide reporters what they are looking for in order to get the cover they way. From the chart below, it looks like they have alot of work to do in order to understand what today’s journalists are looking for.

183 million U.S. Internet users watched almost 34 billion videos in May

Category : Video, internet

The use of video continues to grow and the audience has followed:

The number U.S. Internet users watching online video inched up in May, as Google-owned YouTube remained the hottest destinations, showing 14.6 billion videos in the month, a research firm says.

Overall, 183 million Web surfers watched nearly 34 billion videos, with YouTube accounting for 43.1%, ComScore reported Thursday. For the first time, YouTube surpassed the threshold of 100 videos per viewer.

In fact, according to the latest numbers, 84.8% of the total U.S. Internet audience viewed online video. Video continues to grow as a medium by which you can convey your message to a wider audience.