What is branding? From strategy, to concept and messaging, it is a question whose answer is sought.  But now, there is a short 2 minute video to try and answer the question

"Entrepreneurs, innovators, disruptors, CEOs and CMOs have enough landmines to sidestep when tackling the branding beast," says the video's creator, David Brier of DBD International. "Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form."

You can see the video below the fold.