As we approach the big game this Sunday, it is often said that the brand bowl is as big if not bigger than the Super Bowl game itself. Adweek has a story looking at what companies could get in social media for the 4.5 million they will be spending on their 30 second spot during the game:
"With [a $4.5 million] budget, you can run a YouTube masthead, Snapchat sponsored story, sponsored Instagram ad, promoted Twitter trend and a Yahoo homepage takeover and still have money to spare," said Adam Shlachter, chief investment officer at DigitasLBi, told AdWeek.
Those campaigns will reach anywhere from 50 to 100 million users, depending on the service.
While it is clear that social media isn't a replacement at this point, it certainly will become more of a debate of how to spend scarce marketing resources. The full article is worth a read and the game is definitely worth a watch.