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Tell Your Story By Telling Stories I really enjoyed this section of the 5 steps for social media successes by Jeff Bullas about telling your story by telling stories: Stories resonate and help us relate to others. We remember vivid details...

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Are you giving reporters what they want? Ragan Comunications had an interesting post highlighting a recent survey providing some numbers to back up the feeling that reporters want more than just a press release when being pitched a story by your...

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Using Images in Email Marketing Images have the power to tell a story that words cannot begin to convey. ClickZ has begun a series examining consumer email behavior and in this installment, they look at utilizing images in your email...

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Becoming Trusted and Credible Through Blogging In 2005, I helped found BlueJersey.com, a progressive political blog covering New Jersey politics. Frankly, my family supported me but didn't really understand what I was doing or why I was blogging.  They...

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Taking Social Media From Talk To Action The Harvard Business Review is out with a report called "The New Conversation: Taking Social Media From Talk To Action" that is worth a read talking about the growth of social media usage among companies: The...

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Social Habit 2011 shows 52% have more than 1 Social Media Profile

Category : Facebook, LinkedIn, Social Media, Twitter, Youtube, mobile

Edison Research released their 2011 Social Habit study, looking at the usage of Facebook, Twitter, mobil social usage and location based services. Here are some highlights:

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

Approximately 46 million Americans 12+ now check their social media sites and services several times every day.

Much of this frequent usage is driven by mobile access. 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.

Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.

One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.

You can see the full study below, but it’s clear there is an audience using social media that your business or organization should be communicating with.

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74% of online retailers plan mobile advertising expansion

Category : advertising, mobile

Forrester Research is out with some new numbers that show online retailers either have already or plan to expand their mobile advertising in the coming year:

Nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy, and one in five boasts having a fully-implemented mobile strategy in place already.  Interestingly, the report forecasts $170,000 per online retailer is expected to be spent on mobile sites this year with larger retailers spending much more.  ”Mobile investment is modest now, but we see that it will pick up in the future, especially among the biggest brands that have already invested significant amounts in their mobile operations,” said Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research, and lead author of the report.

Forrester noted that search advertising will continue to command the largest portion of US online retail budgets this year, coming in at 40 percent, while email and affiliate marketing will also command large portions, the report notes.  Social marketing is also fast coming to the forefront, with 80 percent of online retailers planning to invest- but ROI “remains murky.”  The same can’t be said about mobile advertising, where ROI is easily measurable and obtained.

While Mobile isn’t leading the way on advertising, the ability to obtain an accurate ROI easily will only continue to enhance the amount of resources people dedicate to it. Is your business using mobile advertising and if so, how and what success are you seeing?