Here’s another measurable that shows how important integration between your social media efforts is:
TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.Facebook unveiled the “Like” feature at its F8 Developer Conference in late April. Readers can click the “Like” button on an article to share it with their Facebook friends without leaving a publisher’s website.
Here is a good visual for the increase:
If writing a blog is similar to having a conversation with your readers, publicizing your content on social media would be like speaking into a megaphone. A much larger audience is able to hear what you are saying and isn’t that the point of you talking in the first place?