How Facebook Says They Are Connecting Political Candidates and Voters


This week, Facebook launched a new feature in the U.S. to help voters meet the people running for office. Political candidates can now create a series of 20-second videos answering the following questions:

  • Introduce yourself to voters and tell them about the office you're running for.
  • What is your top policy priority, and why are you the right person to work on it?
  • What makes you most qualified to represent your district?
  • What is the most important goal you hope to accomplish in office and how do you plan to get it done?

This feature was developed for the purpose of helping voters to understand their local candidates’ views and messages. The videos will be grouped by each race for office and shown to voters on the top of their News Feed.

If you’re running for office and want to start uploading your campaign videos, click here!