JRS Strategies Consulting

JRS Strategies, LLC works with our clients to find the right voice and message for every opportunity, and share it through press releases, op-eds, social media, and direct contact with traditional media sources. With numerous avenues for consumers, clients and voters to get information, a strong new media presence is essential for shaping and sharing a message. Sending out a press release or deciding to start a blog is not enough. News reporters need a hook and a personal contact they already know.

Even though many new media platforms are free to join and great for personal use, social networking sites and other social media tools require careful planning to truly leverage their value for campaigns. 

JRS Strategies helps clients navigate the new media landscape, establish and refine an online brand, and engage with voters, reporters, and decision-makers to spread their message in the most cost-efficient ways possible. JRS Strategies can drive the news cycle and leverage new media tools to break through the clutter and tell a narrative. JRS is available for on-going consulting and one-time needs as well.

Communications & Messaging Consulting

jrsbullet.png  Work with consultants to push campaign/business message into earned media outlets
jrsbullet.png  Assist in drafting and sending of press releases and editorial content to newspaper, TV, and online sources
jrsbullet.png  Track media advisories, assist in earned media planning and implementation
jrsbullet.png  Develop and manage press conferences or other events that generated earned media
jrsbullet.png  Help create sample letters for writing campaign when needed
jrsbullet.png  Assist with Debate Prep and research if needed
jrsbullet.png  Conduct media training sessions for interviews
jrsbullet.png  Audit existing communications channels  

New Media Consulting & Training

jrsbullet.png  Manage messaging on digital platforms
jrsbullet.png  Create regular updates to keep supporters/customers informed of activities, messaging, event
jrsbullet.png  Craft blog posts for distribution by campaign/organization
jrsbullet.png  Assist with design of web-ad content
jrsbullet.png  Utilize new media to drive grassroots campaigns and outreach
jrsbullet.png  Create and manage website content as needed
jrsbullet.png  Provide training on creation and use of new media platforms
jrsbullet.png  Develop crisis communications issue profiles
jrsbullet.png  Craft editorial content in the form of op-eds, letters to the editor and quotes
jrsbullet.png  Deliver personalized pitches to the media for maximum exposure

Web Design

jrsbullet.png  Develop overall web strategy for your marketing efforts
jrsbullet.png  Design and launch branded website for your campaign, business or organization
jrsbullet.png  Search Engine Optimization
jrsbullet.png  Brand and Integrate Email Communications
jrsbullet.png  Integrate Social Media across your virtual platforms

Digital Advertising

We work to provide state of the art targeting for all of our ad campaigns including:

jrsbullet.png  Demographic
jrsbullet.png  Geographic
jrsbullet.png  IP-address
jrsbullet.png  Cookie Targeting
jrsbullet.png  Retargeting
jrsbullet.png  Voter File
jrsbullet.png  Custom Model

JRS Strategies works with our clients to implement Digital advertising campaigns that include:

jrsbullet.png  Display Banners
jrsbullet.png  Pre-roll and In-Banner Video
jrsbullet.png  Mobile
jrsbullet.png  Search (SEM)
jrsbullet.png  Social Media
jrsbullet.png  Content Marketing

General Political Consulting

jrsbullet.png  Political Strategy
jrsbullet.png  Develop campaign plan fundraising, media, field strategy