President Obama will deliver his State of The Union speech tonight and the NY Times has a piece out looking at how the White House is looking to widen the audience using social media and digital tools.  In that story, they have this quote from Dan Pfeiffer, a senior advisor to the President

“To not have an aggressive social media strategy in 2015 would be the equivalent of not having an aggressive TV strategy in the 1950s,” 

It will be interesting to see some of the results and analysis from their efforts this evening.