Don't Assume The Consumer Understand Social Media

Imedia has a great video with Jennifer Kasper, Macy's GVP of digital media, speaking about why brands need to educate the consumer about social media and teach them the value in participating. They say your strategy may not be flawed, but your audience may be in the dark about your efforts. Just because brands and agencies live in the world of social and are extremely familiar with everything involved doesn't mean the consumer is on the same page. It's important that marketers don't forget that fact.

Jason Springer On The Dom Time TV Show

Jason Springer, President of JRS Strategies, appeared on the Dom Time television show with Dom Giordano to talk about NJ Governor Chris Christie and the special election for US Senate following the death of Frank Lautenberg. Segment 1: You can see segments 2 and 3 below the fold. Continue reading

#Infographic: How to market yourself on 10 social media platforms

Jeff Bullas has a post up looking at how to market your personal brand online with 10 social media platforms.  Check out the infographic below and see if you are using these platforms in this manner:

@Hubspot Looks At The Social Part of Social Media

Check out this infographic from Hubspot examing what a real relationship in social media should look like: The Social Part of Social Media: A Love Story From: HubSpot Marketing Software

#UnfriendChristie Campaign Takes #MarriageEquality Activism Online

Having worked in politics for years, I am always interested to watch the ways that social media is adopted and utilized for advocacy. The latest effort focusing on Marriage Equality in New Jersey is a great example of using technology to drive a message.  BuzzFeed picks up the efforts: Democrats across the Garden State put out the call Monday on Facebook and Twitter to "Unfriend Christie," in advance of the Republican governor's political fundraiser this Wednesday — first reported by BuzzFeed last month — at the Palo Alto home of Facebook founder Mark Zuckerberg and his wife Priscilla Chan. A cadre of the state's progressive organizations — the gay rights advocacy group, Garden State Equality; the popular liberal blog, Blue Jersey; and the New Jersey chapters of Democracy for America and Communications Workers of America — are leading an online campaign to hit Christie and Zuckerberg, specifically on the issue of marriage equality. In addition to utilizing the hashtag #UnfriendChristie to drive the message on Twitter, they have created an online petition at and crafted blog posts on Crowdsource with us to Mark Zuckerberg: #UnfriendChristie Friends Don't Let Friends Veto Equality Garden State Equality has created the image in this post for sharing on facebook. As one of the organizers, Rosi Efthim said: "Facebook even has icons representing same sex marriages," Efthim added. "We think Zuckerberg and Chan can do better, and we're going to use social media, rallying, and whatever it takes to tell him." Even if they don't change Zuckerberg or Christie's mind, they certainly are getting some attention for the creative ways they have used social media to advance social policy.