SocialNomics 2013: The Growing Impact Of Social Media On Business And The Economy

Over at the website socialnomics, they have this video with some pretty amazing statistics about the state of social media, the enormous growth we have seen and the continued increases we will see as we head to 2013. I'll put the statistics from the video below the flip, which are absolutely worth a look if you want to see the unbelievable growth of social media and its impact  on the economy Continue reading

How the @SFGiants Hit A #SocialMedia Home Run

Brian Solis has a great interview with Bryan Srabrian, the San Francisco Giant's first Director of Social Media : It wasn't too long ago when sport industries were confounded by the openness of social media and the ability for fans and players to share experiences in real time. Of course times have changed and teams in every sporting league imaginable are experimenting with social media to improve relationships and experiences with fans. The San Francisco Giants are among the sports teams that are leading the way for a new genre of engagement and community building. You can see the interview and discussion about how the Giants have continued to learn how to best market on the numerous platforms out there to help find a voice and have additional conversations with their fans. Srabrian notes that sports are inherently social and the perfect testing ground for new social media initiatives.  It will be interested to see how professional sports teams attempt to further engage with their fans, supporters and sponsors given the many new touch points for potential communications.

It's not just about consuming, it's about sharing

Brian Solis sat down with for a wide ranging interview on the state of social media in 2012.  It's a half hour video, but worth a watch.  I enjoyed this take among the other things he spoke about:  "We live in an era where people can skip ads, whether it's on television, whether it's online.  If you look at any heat map study on where eyeballs are focused on the sreen, it's never on the advertising, it's always on the content.  So what if you made the ad worthy of engagement.  What if you made the advertisement something that was so compelling, something that was so fascinating that it not only sucked you in but made you share it.  That's what the future of this is all about.  It's not just about consuming, it's about sharing.  And we live in a world where sharing is actually taken for granted. We have the ability to share content, and we don't appreciate the ability to actually package these things and share them in ways that improve our dialogue."   You can see the full interview below:

Social Networking Sites by Market Share

Dreamgrow looked at the top 10 social networking sites from 2008-2012 in order to analyze growth of the major online platforms.  Here are a few highlights: Twitter broke through the 2% level with 2.06% of market share of visits in July 2012. This is the highest percentage of market share for them, ever. Twitter has posted 10 months of solid growth and the trend continues. Pinterest has bounced back up to 0.98 percent of market share. This is almost as much as they had in February when the pinning site started to slide. This is a really big jump... Pinterest is number 4 on the list. It is likely to go even higher in the short future. LinkedIn moved down slightly, from 0.75 to 0.72 percent of market share of visits. August might still be weak for LinkedIn but from September it should start moving up again. Here is their summary of the Market Share of Visits in July 2012 for the top 3, with the full chart of the top 10 sites below: Facebook 62.21% (-) Youtube 20.30% (+) Twitter 2.06% (+)

Reach of the 8 Major Social Media Channels

In this piece by Jeff Bullas about why PR should take Social Media Seriously, he compiles some great statistics about the reach of the eight major social media channels through many different sources: Facebook: Over 200 million members and 80 billion monthly page views (Techcrunch) Twitter: It now has over 44 Million unique visitors a month (according to Comscore) YouTube: Over 100 Million visitors in March and over 13.8 Billion video views in March alone (YouTube report) LinkedIn: Over 16 million unique visitors a month with a a very affluent demographic where the average user is 39 and makes $139K ayear and over 500,000 C-level members (Quantcast) MySpace: Just under 100 million visitors a month and 43 Billion page views (Techcrunch) Digg: More traffic than the New York Times with 23 million unique visitors a month and 4.5 billion pages views (Techcrunch) Blogs: Over 5 million blogs are tracked by Technorati, the “Bible” of Blogs with 600,000 being corporate blogs (Technorati) Wikipedia: Nearly 63 Million Unique visitors June 2009 (Compete) Then he compares it to the statistics for reach utilizing "old media:" “USA Today” (largest read newspaper in the USA)  2.1 Million a day (Audit Bureau of Circulations) which if it was unique views per month of 63.1 million (which it isn’t it.. would still be 3 x smaller than Facebook) AARP is the most widely circulated magazine in the USA and reaches 24.5 million which is slightly more than Digg (Audit Bureau of Circulations) but still 8 times smaller than Facebook Fox News Channel (highest rated news channel for 90 months) has 15.6 million viewers a day (Huffington Post)..The same as the number of unique LinkedIn vistors sees monthly. Rush Limbaugh the largest talk radio in the States  has 14.75 million a day is less than half the 40 million unique visitors to Twitter each month (Talkers Magazine) It's a pretty stark comparison. Think about that potential audience and then ask yourself, why isn't my business or organization playing in this game yet?