How Facebook Says They Are Connecting Political Candidates and Voters

This week, Facebook launched a new feature in the U.S. to help voters meet the people running for office. Political candidates can now create a series of 20-second videos answering the following questions: Introduce yourself to voters and tell them about the office you're running for. What is your top policy priority, and why are you the right person to work on it? What makes you most qualified to represent your district? What is the most important goal you hope to accomplish in office and how do you plan to get it done? This feature was developed for the purpose of helping voters to understand their local candidates’ views and messages. The videos will be grouped by each race for office and shown to voters on the top of their News Feed. If you’re running for office and want to start uploading your campaign videos, click here!

The Digital Marketing Trifecta

I talk regularly with clients about the importance of an integrated communications strategy across all platforms, new and traditional to ensure your audience sees a consistent message wherever they look.   Over at B2Community, they take a look at the digital marketing trifecta in terms of an integrated strategy and what is included. They make sure to include the breakdown of paid, owned and earned media and begin to look at where they intersect for to realize the best possible results for your digital efforts. When we talk about owned media, they are looking at your web properties including blog, website, mobile and social channels. Earned media refers to the more organic sharing, commenting, liking and crediting of your social content. And paid media incorporates digital advertising efforts to complete the trifecta. Continue reading

#MyPlayoffsMoment Campaign is An Example Of Great Digital Engagement By the @NHL

I'm a hockey fan, have been going back to my days when i played in the street outside my parents house.  And I particularly enjoy NHL Playoff hockey as the sudden death nature of the games keeps viewers and fans on the edge of their seats.   But this year on top of all that, there is an ever increasing digital component to the NHL Playoffs. I'm really enjoying the NHL giving me a look at the fan reaction for their teams with the #MyPlayoffsMoment campaign.  The idea behind the campaign is that fans can tweet, post and share their photos and videos and then the NHL mashes them up to show the true emotion of the fan experience.   Continue reading

The Magic Of Branding

What is branding? From strategy, to concept and messaging, it is a question whose answer is sought.  But now, there is a short 2 minute video to try and answer the question "Entrepreneurs, innovators, disruptors, CEOs and CMOs have enough landmines to sidestep when tackling the branding beast," says the video's creator, David Brier of DBD International. "Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form." You can see the video below the fold.   Continue reading

Facebook Video Posts Now Have Over Twice The Reach Of Photo Posts

It's long been held that one of the best ways to reach your followers and create engagement was with visual content like photos, but now the best visual content is a video: Looking at more than 670,000 posts by 4,445 brand pages (not including celebrity, entertainment or media pages) between October 2014 and February 2015, Socialbakers found that video posts had organic reach of 8.71%, meaning an average of nearly nine fans out of 100 see such posts. The reach was only 3.73% for photo posts, well below the results for text-only statuses (5.77%) and link posts (5.29%). The video number reach is less surprising than the fact that text only and link posts surpassed the reach of photo posts. It will be interesting to see if that trend continues.  Continue reading